Skripsi
Fashion Magazine As A Vehicle In Changing Society's Life Style Reflected In David Frankel's The Devil Wears Prada Movie
This research is mostly discussing about cultural hegemony by analyzing
the screenplay of The Devil Wears Prada movie. Thus, by using Antonio
Gramsciās theory, the researcher focuses on the discussion on Cultural Hegemony
reflected in this The Devil Wears Prada movie. There are two problems which are
going to be discussed in this research. Firstly, How does Runway in The Devil
Wears Prada becomes medium to spread hegemony in fashion?. Secondly, How
do magazine and popular brand of fashion create alliances to gain power in
fashion world?
The object and the primary data that are used in this research is screenplay
of The Devil Wears Prada directed by David Frankel. The researcher uses
descriptive qualitative research which facuses on document review activity.
Therefore, the result of the study shows that there are many reasons as the
evidences related to cultural hegemony in fashion reflected in the movie.
Keywords : Hegemony, Culture, Fashion, Magazine.
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